GovCon - GIS Book: New ESRI Press Book Teaches GIS To Marketing And Business Students And Professionals: Learn to use geographic information system (GIS) software as an analysis tool to conduct business and marketing research in GIS Tutorial for Marketing, a new book by ESRI Press. Businesses of all types and sizes increasingly recognize the value of using geospatial analysis to help make decisions such as selecting sites for stores and warehouses, analyzing market areas, managing sales territories, and planning service and sales routes. GIS Tutorial for Marketing trains students and professionals on how to use ESRI ArcGIS 9.2 software with the appropriate data to accomplish those types of analyses and planning strategies. Scenario-based tutorials teach readers how, for example, to use ArcGIS 9.2 to create a targeted promotional campaign, plan a merchandising strategy, and develop an integrated marketing communication program."