From a New Language to a Common Approach - Dangermond's Message for ESRI UC 2007 By Joe Francica , Editor-in-Chief and Vice Publisher, Directions Magazine June 21, 2007 As I approached the ESRI UC this year I wondered, what would Jack focus on in 2007? After nearly 40 years in the business, Dangermond still shapes the discussion, not only for his customers but also for a broader community of geospatial professionals. In 2007, he seems to have moved the theme he emphasizes often, "GIS as an emerging language," to "GIS as rich data model" with "modeling" being the operative term. This year he is emphasizing the results of GIS, the work of GIS, the technology advantage of GIS. His main point: GIS is the essential tool in business process improvements and best practices. "To classic geographers, (GIS) is just this mechanical thing. No, I don't think so. GIS is to geography what the telescope was to astronomy," said Dangermond. There was a greater emphasis on obtaining "results" in his remarks offered as part of the Senior Executive Summit (SES), a day-long seminar of high-level invited attendees. This was an audience that wanted substance and Dangermond delivered with examples from ESRI customers who implemented GIS solutions:

• Cook County Housing - increased the number of inspections by 33% to 25,000 inspections per year
• Nashville Electric - with 100 calls per day, demonstrated a 23% increase in service calls
• San Diego Paratransit - provided 20% more trips per hour
• Monarch Beverage - with 300,000 deliveries per year, recognized large savings in operations that were mission critical to the business

"GIS at the macro level, and the many organizations that are using it, is starting to guide human action and the evolution of the planet itself," said Dangermond. "GIS is becoming more real-time. It is giving a common operational picture. Where are my field workers when I need them?"