Showing someone the capabilities of embedding maps in web pages.
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Searched for data layer, added to map, changed symbology, modified pop-up, saved, shared. It's that easy!
Made web map in five minutes, posted to the web in one. Could also save to web application. And the web map will open up in any browser, on any device - even smart phones and tablets.
Learn more at http://www.arcgis.com/about/ or the product page at: http://www.esri.com/software/arcgis/arcgisonline