Longtime GIS users, the San Diego Association of Governments (SANDAG) has a lot of experience in doing GIS-based analysis for aiding in decision-making and making a lot of maps.
Recently some of these maps have won some awards (read about it here)!
And here are PDFs of the maps:
2007 San Diego Wildfires: Half a Million People Evacuated (Where did that number come from?)
Visit the SANDAG website to learn more about how they use GIS technologies and to download free San Diego area data.